Programme  议程

Day 1 Wednesday Sep 06

                           Data(based)growing
More and more, growing is connected to data management, sensoring, bigdata etc. Urban farming is based on growing in a controlled environment based on data.  

10.30 High-tech food production in VERTICAL FARMS
  Controlled Environment Agriculture like Vertical farming is not dependent of influences of nature and seasons anymore. Each cultivation round can be a replicate of the previous one, product specifications always match with buyers requirements when a cultivation recipe has been developed. Data collection, data analysis and machine learning can lead to data driven cultivation concepts. Prof. Jasper den Besten gives you an update on  the developments in this field.
  Prof. Jasper den Besten
   

Urban farming in the CLOUD?
More and more data is being collected in indoor farming operations. But can technology help you grow better quality crops and increase profits? Can you manage your crops at a distance and gain data-driven insights to make more profitable production decisions? Allison Kopf of Agrilyst, the 'Google Analytics for Indoor Farms', talks about her vision for digital horticulture. She will also share highlights from the 2017 State of Indoor Farming report along with industry trends, statistics, and grower insights. 
Allison Kopf, Founder & CEO of Agrylist (USA)
   

PACKOUT driven growing
  Sorters collect gigabytes of data during the sorting proces. The data is collected not only by the graders but also by the connected packing robots. What does this mean for the grower? Do growers use this data for crop management? 
Dick Verkade, Manager Marketing & Sales Greefa (the Netherlands)

   

welcome & opening interview
how is data changing the game in fresh. 
how is data changing the game in fresh. 

Day 2 Thursday Sep 07

Data(driven)product
Consumers demand more and more data about the product. Stores are going virtual. Marketing is transforming into social marketing. Consumers want a digital connection with the product and growers. How do these concepts affect marketing and sales of fresh produce?

10.30 How DIGITAL can connect farmer to consumer

The digital world brings new opportunities for Farmers to get a direct connection to their customers. What is needed to achieve this and what are the benefits? What steps should farmers take to implement a digital transformation?
Tony Newling, Senior Director Govenment, Public Sector Asia, Microsoft Singapore (Singapore)
   
Smart CATEGORY Management
How do we get better insight into the way consumers react to different retail categories? Category management is an underestimated aspect of fresh produce retail.  Rijk Zwaan developed a Retail Center in Berlin where the behaviour of "live consumers" is monitored. Jörg Werner presents the first results of this disruptive initiave in using SMART technology in fresh category management.
Jörg Werner, Manager Rijk Zwaan Retail Center, Rijk Zwaan (Germany)
   
  Is Fresh Produce SMART enough for Personalised Nutrition? 
  One of the latest trends in the world of food is the development of personalised nutrition. Consumers are supported to make the right choices based on their personal information. This may provide many interesting opportunities for fresh produce because of its nutritional value. But is the industry ready? Conference chairman Harrij Schmeitz challenges and discusses.
   Harrij Schmeitz, Managing Director Fresh Informationmanagement Center and Chairman of SHA (Netherlands) 

Smart CATEGORY Management
Smart CATEGORY Management

Day 3 Friday Sep 08


Data (driven) supply chain
The supply chain is changing. In this day and age, it is more important to be the best supply chain data manager than to be the best logistics provider. Data are essential for trade, logistics, packing, sorting, warehousing, etc. 
   
 10.30 The INTELLIGENT supply chain

New and disruptive technologies will be changing our supply chain in the upcoming years. What does the supply chain of the future look like? What is the impact on growing, storage, packing and trading of fresh produce? It it a threat or an opportunity ?  
  Ron Lemaire, President, Canadian Produce Marketing Association, Canada
   

Smart data for a DURABLE SUPPLY CHAIN
  It is said that fresh produce is basically nothing without data on when, where and how it is grown. Data performs a key role in the optimalisation of the supply chain when it comes to food loss and waste. C. Yin provides examples  and best practices from Asia.  
  Cindy Yin, Manager Industry Engagement, GS1 Hong Kong, Hong Kong
   

SMART flexible temperature SENSORS
  Data loggers based on traditional electronics are widely used in the perishable supply chain. However, new printing technologies make it possible to print sensors on flexible labels at a projected lower cost. This disruptive innovation will make it possible to equip every item or carton with a sensor. But is there a business case? And how much data is too much data?
   Gerd Uitdewilligen, Director International Sales-Cargo Solutions, Emerson Commercial & Residential Solutions (USA) 
   


SMART BUSINESS (MODELS) IN A DIGITAL WORLD
PLENARY CLOSING SESSIONS WITH INTERNATIONAL KEY-NOTE SPEAKERS ABOUT HOW THE USE OF ICT IS CHANGING BUSINESS MODELS AND SUPPLY CHAINS IN FRESH PRODUCE.
  15.15PLENARY CLOSING SESSION 1: TBA15.45PLENARY CLOSING SESSION 2: CONSUMER 4.0: HOW ONLINE IS THE CHINA MARKET?16.15CLOSING & REFLECTION 16.30CLOSING DRINKS    
SMART HORTICULTURE ASIA
THE FIRST ASIAN CONFERENCE ON INFORMATION MANAGEMENT, STANDARDS & TECHNOLOGY FOR FRESH PRODUCE DESIGNED TO GIVE YOU INSIGHT INTO THE NEWEST TRENDS AND APPLICATION OF INFORMATION EXCHANGE, INFORMATION TECHNOLOGY, INFORMATION STANDARDS, DIGITALIZATION AND EMERGING TECHNOLOGIES FROM GROWER, TRADER TO CONSUMER.

9.00 WELCOME & OPENING INTERVIEW
9.30 PLENARY SESSION 1:DISRUPTIVE OPPORTUNITIES FOR CULTIVATION
10.15 PLENARY SESSION 2:HOW DATA WILL PROTECT YOUR BRAND AND YOUR CONSUMER
10.45 COFFEE & NETWORKING
11.15 PLENARY SESSION 3: DURABLE CULTIVATION
11.45 PLENARY SESSION 4: TBA




CLOSING & REFLECTION